Based in London (UK) are probably, the most prestigious awards in the world.
For us, D&ADs are a kind of impossible or unreachable dream ( at the moment ) ... if the awards are for us a thermometer in relation to the rest of the profession, the most challenging thermometer, without a doubt, is the D&AD. They are difficult because of the large volume of entries, the composition of the jury, the excellence of the work presented ... Come on, they are an odyssey!
Because of this, a Graphite Pencil is an award that has an extraordinary importance in our professional career, and tells us that we still have work to do and that we can do much better!
1 D&AD Graphite Pencil